Welcome to my iTour

Did you buy an “experience” or did you offer an “experience” in the market? Yes, it is possible. It sounds different than a regular or tangible product. In fact, it is not new. It is service. But the way the e-commerce took it as a product in the market is new. Intermediate products and consumers… continue reading »

I made this question to Elizabeth Hodge, professor at the College of Education at East Carolina University, NC, USA, at the innovations and strategic initiatives area and guess what she said? Your network, your connections and the virtual environment can help you a lot to be in contact with this global world. Information is all… continue reading »

Impromptu Poems between Keila C N Mota (professor) and Napoleão Duarte Diniz Neto (master student). I have been in Juazeiro do Norte, Ceará, Brazil to teach Marketing for Tourism in the Master Course of Tourism Business Management at the Ceará State University, in April 2017. I made a poem for the students and sent it… continue reading »

The beautiful monuments, dimension of the buildings, the squares and the architecture in Washington DC, gave me a different point of view from the big cities in America. More than a political environmental (with a lot of police around), there we can see the many different things in the same place, depending on each individual… continue reading »

What a lot of people dream to do, they did for 23 years in a roll, go to Bahamas by boat. Go to a beautiful tourism destination, in a beach with blue water, far from all the troubles, far from everything. Have a chance to swim with beautiful ocean creatures every day in warm and… continue reading »